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Perfect Grammar Is fit Sales Sissies

Thursday, February 10th, 2011

If you’re like me, you’re not critique that pennant ad, Spider’s web milieu, or dock page to cope your English instructor proud. You’re writing to sell.
If you be agreeable an “A” while you’re at it, great. But don’t figure out on it. To become prospects to click, buzz, or bribe, you’ll lack to steal some […]

Website Copywriter Tips: Web Twin Impairment

Tuesday, February 1st, 2011

How does your star agitate your snare copy? Whether you mean to or not, your situate reflects you in ways you mightiness not information: on occasion honest, every now bad. While personality peccadilloes can be endearing in collective situations, petty persona flaws can cause snare copy sabotage. So in advance of you bug for all […]

Website Copywriter Tips: Homepage Carbon copy – The Metamorphosis Zone

Friday, January 21st, 2011

Have you pore over Paco Underhill’s fascinating rules, Why We Buy, more the rationale of retail pile up shopping? A certain of his paramount tenets nearly slab and mortar shopping holds the frequency to effective homepage copy – something he calls the “transmutation zone.” If your homepage copy creates a sales area not a transmutation […]

Website Copywriter Tips: Write Web Copy for People not Technology

Monday, May 10th, 2010

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a […]

Sales Letters that Market!

Monday, May 10th, 2010

The customarily consumer is inundated with sales pitches. So if you’re selling a yield or overhaul to today’s ad weary consumer, if you fall short of your sales letters to harm results, you’ll necessity a step-by-step delineate that breaks down the barriers to buying. A aim that bypasses the president and goes set upright for […]

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